FYFO

For Your Face Only is an app that allows users to share content with their friends in a public or private setting using facial authentication.

FYFO is one of the few app clients that East Coast catalyst has on its roster currently. My responsibility is to be the strategic mind, user experience designer, user interface designer and product manager. I have successfully evolved FYFO from its former state to its now sustainable and user friendly version now available in the iOS app store and Google Play store.

At face value (see what i did there?) my influence shows more predominantly in the UI but it was quite an undertaking to dismantle and rebuild the UX and user flows in order to allow FYFO to compete in the current market. While we improved the basic function of the app I improved the brand messaging, tone of voice, and visual strategy in order to focus on the markets we saw would provide the best results in terms of user acquisition.

Once the team and I had a stable iOS and Android app we have embarked on a marketing journey that hopes to acquire a larger pool of users.

Links