PipelineIQ
PipelineIQ is a destination for prospect intelligence for B2B enterprise sales.
PipelineIQ was the very first client I was assigned to when I signed with East Coast Catalyst. PipelineIQ was formerly known as Lead Bridge whose focus was to manually create business intelligence reports. The evolution to PipelineIQ created a platform that would allow visitors to access a wide variety of fortune 500 sales intelligence reports on demand. I designed and facilitated the development of a B2B subscription platform, similar to stock photography sites, that visitors could purchase credits and download intelligence reports for top name businesses.
With the evolution away from Lead Bridge I was responsible with conceptualizing a new visual identity and brand elements. The goal was to make the new entity feel related to the old brand but make it clear that PipelineIQ was a new and improved experience.
