Digital.ai
Digital.ai is a Value Stream Management Platform
Digital.ai is currently a client of East Coast Catalyst. I was responsible for creating the concept and visual direction for the website and new visual brand. I was given a prompt to create a visual aesthetic that communicated transformation and visualizing results.
Sounds like a standard prompt. However, I had a week to research, wireframe, and visually conceptualize the entire website. This was a solid testing ground for my own personal systems and operations. As you may have noticed my systems did not fail and the site continues to grow literally by the hour.
The real hurdle with this project was ensuring it was scalable to allow Digital.ai to expand its product offering through acquisition or innovation. At the start we needed to combine 5 different companies under one website. All the design decisions we made had to be future facing.
